Understanding Brotox

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If you thought that women were the only ones concerned about the appearance of wrinkles and other signs of aging, think again. According to the American Society of Plastic Surgeons, nearly half a million men turned to BOTOX injections in 2018 to banish dynamic wrinkles that result from years of repetitive facial movements. That number continues to grow as so-called “Brotox” treatments increase in popularity and stigmas surrounding cosmetic enhancements for guys diminish.

The noninvasive procedure BOTOX is favored for its ability to shave years from one’s appearance, which may help some men remain competitive in a fierce job market. The experts at ZO Skin Centre in Dallas, TX explain how “Brotox” treatments are assisting gents in putting their best face forward.

Facing the facts

Who doesn’t want to look younger? Whether on social media or in the workforce, a youthful appearance can be a very valuable asset. In the battle against the effects of aging, women have long been held to a high standard when it comes to keeping wrinkles at bay. For men, on the other hand, a rugged, weathered look has been seen as a positive attribute and, in some cases, even a bit sexy.

However, this idea is changing as more men actively attempt to maintain a youthful, healthy appearance. They’re avoiding sun exposure, making more conscious dietary choices, and working out regularly. Meanwhile, skin care, cosmetic products, and procedures designed especially for men have never been more abundant. This includes BOTOX treatments.


Anyone in their 30s is aware of how transformative this decade can be. Fine lines and wrinkles may begin to set in and create a slightly more mature appearance. For some men, staying one step ahead of the competition in the job market means reducing the visible signs of aging sooner rather than later. BOTOX injections can be extremely effective for reversing the hands of time so that you may feel more confident about your appearance.


BOTOX is the brand name of a purified strain of the naturally occurring protein Botulinum toxin. It was discovered decades ago that the substance is able to effectively treat a variety of medical conditions including blepharospasm, which causes uncontrolled eye blinking. It was approved by the FDA for cosmetic use in 2002 to help reduce or eliminate the appearance of glabellar lines (better known as frown lines) between the eyebrows. In the years since, the use of BOTOX has expanded to treat other areas of the face where wrinkles have formed as the result of furrowing the forehead, squinting, frowning and smiling.

The skilled staffers at ZO Skin Centre in Dallas, TX inject small amounts of BOTOX beneath the skin. This blocks nerve signals to targeted muscles in the face, causing them to become temporarily paralyzed. As a result, the muscles are not able to tighten or contract as easily, making it more difficult for Dallas patients to perform wrinkle-inducing movements. This results in a softer, smoother, younger-looking complexion.

Which areas can be treated?

BOTOX is able to address the same areas of the face on men as it does for women. It is most commonly used to improve the appearance of fine wrinkles around the eyes known as crow’s feet and “11 lines” that develop between the eyebrows, as well as the long lines that form across the forehead. These upper-facial lines and wrinkles have a reputation for causing one to appear angry or overly tired. When treated with BOTOX, such problem spots may be improved so that men can look well-rested and years younger.

Results are natural-looking

It’s a common misconception that following BOTOX injections, your face will look frozen, unnatural, or expressionless. Because the procedure is highly customizable, it is possible to focus on one or more areas of the face depending on the improvements and results that you desire.

Planning your appointment

Men in the Dallas area visit ZO Skin Centre year-round to receive their BOTOX injections. Most appointments are quick and convenient. In fact, because no anesthesia or downtime is required, it is common for patients to schedule treatments during their lunch break and return to work and other daily activities immediately afterward. In order to maintain the excellent results of your “Brotox” injections, it is recommended that patients return within 3-4 months for a touch-up treatment.

The versatility of BROTOX

When performed on their own, the smoother, younger-looking skin that can be had with BOTOX injections is impressive. However, when paired with injections of dermal fillers such as Juvéderm, Voluma, Sculptra, and Restylane, the results can be remarkable. Like BOTOX, dermal fillers also help to obliterate wrinkles. However, they offer the added bonus of increasing youthful-looking volume in areas including the lips and cheeks. Many male patients of ZO Skin Centre in Dallas, TX opt for this powerhouse combination to advance their fight against the effects of aging.

Side effects and results

It is not unusual for “Brotox” patients to experience some minor swelling at the injection sites following treatment. This is temporary and should not prevent you from moving forward with your normal activities. However, vigorous exercise should be avoided for at least 24 hours after receiving your injections as this can cause the powerful medication to metabolize improperly and affect your results.

In general, male patients at ZO Skin Centre can expect to experience a noticeable reduction in the appearance of wrinkles and a smoother, more refreshed look within 3-5 days after receiving their BOTOX injections. Bothersome lines will be gone, leaving you looking more youthful and rejuvenated.

Are you ready for BROTOX?

Long gone are the days when there was a stigma attached to cosmetic treatments for men. “Brotox” injections have become increasingly popular among males who want to look and feel their best during all stages of their lives. Don’t resign yourself to the outdated notion of growing old gracefully. Fight back against the effects of aging. Schedule an appointment with the skilled staffers at ZO Skin Centre in Dallas, TX and learn more about how BOTOX may benefit you.

* All information subject to change. Images may contain models. Individual results are not guaranteed and may vary.